This guide is for you if you own or manage online content, generate revenue from it, or promote it through Google Search. But it's also for anyone who runs a growing and successful business and/or various websites, as well as SEO professionals in web agencies or self-made SEO experts. And even if you want to get a comprehensive overview of the basics of search engine optimization according to our best practices, you should read on. However, this guide - unfortunately! - does not contain any secrets that will automatically propel your website to the top of Google's search results. But hopefully, by following these best practices, search engines will be able to crawl, index, and understand your site's content better.
Search Engine Optimization (SEO) is often about making small changes to parts of your website. Individually, these changes can be considered incremental improvements, but when combined with other optimizations, they can significantly improve your website's user experience and performance in organic search results. You're probably already familiar with many of the topics in this guide because they're essential to any website, but you may not have yet realized their full potential.